Not All Club Heads Are Created Equal

At Krank Golf, there are good reasons that we don’t build irons, putters, or wedges. For starters, there are tons of manufacturers who make sure you have plenty to choose from online or at your favorite golf shop. Moreover, our focus has always been on the science behind hitting the ball longer and straighter with a driver or fairway wood.

Don’t take our word for it... click here to hear what Bryson DeChambeau had to say about his new Formula FIRE Pro Driver.

The limits set for clubhead size, loft angles, weight, face material, and other dimensions, for the most part, offer about the same advantages and disadvantages for all levels of golfers. But unlike the shaft, which can have a soft or stiff flex that bends closer or further from the clubhead, the driver face is regulated by a one-size-fits-all specification.

So, would a flexible-faced driver add distance to a professional’s drive?

NO, absolutely not. The increase in the spring effect of the face would be overloaded and not spring back effectively with a high swing speed. That would result in a shorter drive and helps explain why professional long drivers typically hit a very stiff shaft and thick clubface to take advantage of their swing speed.

Inherent Properties of a Driver Head

Based on the Rules of Golf, the clubhead of a driver or fairway wood must be generally plain in shape with only one striking face and not designed to resemble any other object. Minimum and maximum dimensions and volumes help define the head’s shape. Discussed below are physical properties that affect a clubhead’s performance, such as:

• Loft Angle of Face – The loft angle of the face of your driver can impact both the trajectory and distance of your shot. A driver clubface with more degrees of loft will generally create a higher shot with more backspin and less distance. High-handicap golfers often opt for more loft to help reduce slices or hooks, while low-handicap golfers tend to opt for a lesser loft angle to reduce spin and produce a lower ball flight with more roll-out.
• Center of Gravity – Center of Gravity (CG) is the point at which a clubhead is perfectly balanced. CG Back from the face increases the launch angle and spin rate, while CG Forward decreases ball flight and spin. CG High launches the ball lower with more spin, and CG Low launches the ball higher with less spin.
• Moment of Inertia – The moment of inertia (MOI) for a clubface is the clubhead’s resistance to rotation when the ball is struck off-center. A higher MOI means a larger sweet spot and fewer mishits, leading to straighter shots and more distance.
• Characteristic Time – Characteristic Time (CT) measures the spring-like effect of the clubface, while Coefficient of Restitution (COR) measures the speed of the ball before and after impact. Both are used to determine the tolerance of trampoline effect for imparting energy to the golf ball at impact.
• Energy Transfer – Energy is transferred, stored, and transformed throughout your swing. At impact, potential energy is transformed into kinetic energy and transferred to the ball, causing it to move. Efficient energy transfer results in more distance and control.

Most properties of a golf clubhead are already regulated, including the head size, volume, and Coefficient of Restitution. If you’re a low-handicapper or tournament player, Krank builds USGA-approved drivers for you too.

The 2024 Krank Formula FIRE Driver...

For more than two decades, Krank Golf has pushed the boundaries of the science behind what makes a driver hit straighter and longer. Our commitment resulted in winning 26 World Long Drive Championships. Formula FIRE Drivers are now the highest performing line of drivers that Krank Golf has produced, designed to increase distance for recreational golfers by widening and thinning the deep cupped face and raising the center of gravity to reduce ball spin.

Formula FIRE Drivers also feature Krank’s Tri-Sleeve Adapter, allowing for easy on-course adjustments. With up to one degree of loft and face angle adjustability in half-degree increments, you can fine-tune your driver to match your swing without hassle. Learn more here.

Unlock Your True Distance Potential

Krank Golf is dedicated to engineering high-performance drivers and fairway woods that maximize distance and precision. If you're ready to take your game to the next level, the right Krank Formula FIRE driver can help you hit the ball farther and straighter. Click here for our DRIVER FITTING TOOL to design a FIRE Driver custom-built for your swing.