Golf’s New Frontier: What the PGA Tour Shake-Up Means for Krank Golf Fans
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Big moves are happening at the top of pro golf. With the PGA Tour naming NFL media executive Brian Rolapp as its new CEO, the message is clear: the game is evolving, and it's going digital, global, and fan-focused. At Krank, that’s not news — it’s the core of our DNA.
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Rolapp’s appointment marks a shift from tradition to transformation. After nearly three decades of steady leadership under Jay Monahan, the PGA Tour is embracing a new mindset: more media power, more innovation, and deeper fan engagement.
This isn’t just a suit in a new chair — it’s a move toward dynamic content, real-time storytelling, and tech-driven strategy.
Krank’s Been Ahead of This Curve
While the Tour gears up for change, Krank has been living it for years. From our Formula FIRE TOUR drivers to our Formula FIRE Fairway Woods, everything we build is engineered for the evolving game.
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Need game-changing distance off the deck? The Formula FIRE Fairway Woods deliver explosive speed and control — no matter the lie.
- Need distance and conformity? The NEW FIRE TOUR drivers take Krank’s proven tech even further — refined, reengineered, and trusted by 2024 U.S. Open Champion Bryson DeChambeau.
Our gear is built for players who demand more — and now, the PGA Tour is finally catching up to that mindset.
New Adapter Video? Just Dropped.
With all this movement toward clarity and control, we dropped a new instructional video to help you get the most out of your Krank Tri-Sleeve Driver Adapter.
Watch the Tri-Sleeve Adapter Setup Guide ➝
What This Means for Krank Players
Whether you’re grinding toward scratch or just outdriving your weekend group, this shift in golf leadership signals something bigger:
It’s time to invest in performance.
Krank isn’t just keeping up — we’re pushing the limits of how far tech can take your game.
Ready to Krank It Up?
This is your game. Your setup. Your Krank.
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NEW Formula FIRE TOUR Drivers
Built for unmatched distance and control.
Unlock Your True Distance Potential
Krank Golf is dedicated to engineering high-performance drivers and fairway woods that maximize distance and precision. Ready to take your game to the next level? Click here to use our DRIVER FITTING TOOL and design a custom-built Formula FIRE TOUR Driver perfectly matched to your swing.
